http://www.lambertbarnwell.com LAMBERT/ BARNWELL Tue, 11 Sep 2012 21:03:03 +0000 http://www.lambertbarnwell.com en http://www.lambertbarnwell.com/Verizon-Wireless http://www.lambertbarnwell.com/following/lambertbarnwell.com/Verizon-Wireless Tue, 11 Sep 2012 21:03:03 +0000 LAMBERT/ BARNWELL 4065506 VERIZON TV "FAMILY BUSINESS" VERIZON TV "MISSION" VERIZON TV "FAMILY BUSINESS" VERIZON TV "MISSION" http://www.lambertbarnwell.com/PHILIPS-Sonicare http://www.lambertbarnwell.com/following/lambertbarnwell.com/PHILIPS-Sonicare Tue, 11 Sep 2012 20:51:04 +0000 LAMBERT/ BARNWELL 1192623 Philips was looking to position the launch of Sonicare’s new FlexCare toothbrush as their most innovative, effective, and advanced toothbrush to date. So what better way to do it than to leverage the always reliable, go-to line of the American dental industry: “9 out of 10 dentists recommend it for superior oral health.” The10thdentist.com utilized this age old cliche to finally clarify the one question we all have: "If 9 out of 10 dentists recommend it, then who is the rogue 10th that doesn’t?” The answer: an idiot. Meet Barry Bloomgarden DDS. A graduate of Regional Community Technical Institute’s School of Dentistry, Barry is more knowledgeable about malpractice lawsuits than he is about oral health. Thankfully though, no matter what question you ask Dr. B, FlexCare is there to set the viewer straight. <img src="http://payload.cargocollective.com/1/2/94580/1192623/10th Dentist Concept Frame_500.jpg" width="500" height="413" width_o="1058" height_o="874" src_o="http://payload.cargocollective.com/1/2/94580/1192623/10th Dentist Concept Frame_o.jpg" data-mid="5810197" border="0" align="left"/> Philips was looking to position the launch of Sonicare’s new FlexCare toothbrush as their most innovative, effective, and advanced toothbrush to date. So what... http://www.lambertbarnwell.com/SAMSUNG http://www.lambertbarnwell.com/following/lambertbarnwell.com/SAMSUNG Thu, 21 Jul 2011 14:11:05 +0000 LAMBERT/ BARNWELL 1192518 Samsung Soul Mobile Phone Capitalizing on it’s given name [Samsung Soul], sleek design, and depth of technologies, this Papervision, 3D-designed site strove to engage consumers through the creation of a cool, user generated experience whereby they could express themselves to the world through technology: "The Soul Collective." Viewers were encouraged to submit works of art in various mediums; to be viewed and discussed by a rotating panel of visionaries. The Soul Collective Website <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_1_500.jpg" width="500" height="422" width_o="954" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_1_o.jpg" data-mid="5869641" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_2_500.jpg" width="500" height="422" width_o="956" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_2_o.jpg" data-mid="5869644" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_3_500.jpg" width="500" height="422" width_o="955" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_3_o.jpg" data-mid="5869647" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_4_500.jpg" width="500" height="422" width_o="955" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_4_o.jpg" data-mid="5869648" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_5_500.jpg" width="500" height="422" width_o="955" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_5_o.jpg" data-mid="5869651" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_6_500.jpg" width="500" height="422" width_o="956" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_6_o.jpg" data-mid="5869658" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_7_500.jpg" width="500" height="422" width_o="954" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_7_o.jpg" data-mid="5869660" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_8_500.jpg" width="500" height="422" width_o="954" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_8_o.jpg" data-mid="5869662" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_10_500.jpg" width="500" height="422" width_o="956" height_o="807" src_o="http://payload.cargocollective.com/1/2/94580/1192518/ImaginationLives_10_o.jpg" data-mid="5869663" border="0" align="left"/> Samsung Soul Mobile Phone Capitalizing on it’s given name [Samsung Soul], sleek design, and depth of technologies, this Papervision, 3D-designed site strove to... http://www.lambertbarnwell.com/Iridium-Satellite-Phones http://www.lambertbarnwell.com/following/lambertbarnwell.com/Iridium-Satellite-Phones Thu, 21 Jul 2011 14:11:05 +0000 LAMBERT/ BARNWELL 1192354 "Iridium Satellite Phones." <img src="http://payload.cargocollective.com/1/2/94580/1192354/RESIZED Iridium Print 3.jpg" width="500" height="323" width_o="500" height_o="323" src_o="http://payload.cargocollective.com/1/2/94580/1192354/RESIZED Iridium Print 3_o.jpg" data-mid="5749669" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192354/RESIZED Iridium Print 2.jpg" width="500" height="324" width_o="500" height_o="324" src_o="http://payload.cargocollective.com/1/2/94580/1192354/RESIZED Iridium Print 2_o.jpg" data-mid="5749675" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192354/RESIZED Iridium Print 1.jpg" width="500" height="324" width_o="500" height_o="324" src_o="http://payload.cargocollective.com/1/2/94580/1192354/RESIZED Iridium Print 1_o.jpg" data-mid="5749677" border="0" align="left"/> "Iridium Satellite Phones." http://www.lambertbarnwell.com/ESPN-Deportes http://www.lambertbarnwell.com/following/lambertbarnwell.com/ESPN-Deportes Thu, 21 Jul 2011 14:11:01 +0000 LAMBERT/ BARNWELL 1192258 ESPN Deportes wanted to establish La Liga (Spain’s Premiere Soccer League) as the hottest property in Spanish Language Sports, for the American audience. Tasked with promoting, engaging, and driving viewership, this experiential campaign utilizes a multitude of digital platforms to bring home one over-riding message: “This isn’t just any league. This is La Liga.” INTERACTIVE / REACTIVE ANIMATED WALL Utilizing motion tracking technology and outdoor speakers, passers-by would experience the on-field, first person POV of a La Liga defender guarding against the pass. <img src="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 1.jpg" width="500" height="217" width_o="500" height_o="217" src_o="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 1_o.jpg" data-mid="5787151" border="0" align="left"/> VIRTUAL SÚPER CLÁSICO (Times Square) Utilizing holographic-projection technology and motion sensors, ESPN Deportes creates a near regulation size field in Times Square, enabling participants to merge the physical with the digital in a game of holographic soccer. http://www.youtube.com/watch?v=iDy3NL-DnAc <img src="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 3_500.jpg" width="500" height="345" width_o="2048" height_o="1413" src_o="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 3_o.jpg" data-mid="5784384" border="0" align="left"/> INTERACTIVE BILLBOARD (Times Square) Spectators attending the Virtual Súper Clásico could engage in an interactive Tug-O-War match whereby crowds text a code determining which La Liga club emblem should be front and center. <img src="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 5.jpg" width="500" height="351" width_o="500" height_o="351" src_o="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 5_o.jpg" data-mid="5784842" border="0" align="left"/> GAME VIEWING BLOCK PARTIES ESPN's Mobile Stadium cordons-off neighborhood streets and erects viewing screens to bring the live, Súper Clásico experience to Hispanic and non-Hispanic communities on game day. <img src="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 6.jpg" width="500" height="345" width_o="500" height_o="345" src_o="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 6_o.jpg" data-mid="5784938" border="0" align="left"/> ON-PREMISES VIRTUAL PENALTY KICK Similar to a virtual golf simulator found at pro shops, the Virtual Penalty Kick would be placed in pubs and sports bars, allowing players to take shots against Real Madrid/ Barcelona goal keepers. <img src="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 2.jpg" width="500" height="556" width_o="500" height_o="556" src_o="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 2_o.jpg" data-mid="5787271" border="0" align="left"/> LIVE CLÁSICO FAN FEED "La Liga Live" is a real-time fan feed which would broadcast instant messages via phones and stream live video of fan reactions from one location to another, in pubs and sports bars throughout Madrid, Barcelona, and key Hispanic markets in the United States. <img src="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 7.jpg" width="500" height="307" width_o="500" height_o="307" src_o="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 7_o.jpg" data-mid="5787596" border="0" align="left"/> ESPN DEPORTES MOBILE APP SUITE Create a suite of phone applications that work across multiple mobile platforms and provide utility to avid and casual fans alike. Applications within the suite would contain a video game, full La Liga schedule, alerts to upcoming games, the ability to plan meet-ups, order food and beverages from restaurants and FreshDirect.com for viewing parties, as well as contain exclusive syndicated content and streaming highlights and stats. "Mano a Mano (One on One)" uses the iPhone's touch screen technology to flick your finger — kicking the ball in a challenge against the best goalies in the world. <img src="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 9_9.jpg" width="500" height="690" width_o="500" height_o="690" src_o="http://payload.cargocollective.com/1/2/94580/1192258/RESIZED_La Liga 9_9_o.jpg" data-mid="5789002" border="0" align="left"/> ESPN Deportes wanted to establish La Liga (Spain’s Premiere Soccer League) as the hottest property in Spanish Language Sports, for the American audience. Tasked... http://www.lambertbarnwell.com/BOSE-Noise-Canceling-Headphones http://www.lambertbarnwell.com/following/lambertbarnwell.com/BOSE-Noise-Canceling-Headphones Thu, 21 Jul 2011 14:10:59 +0000 LAMBERT/ BARNWELL 1192222 Headline: "Boom!" <img src="http://payload.cargocollective.com/1/2/94580/1192222/RESIZED Bose Ad 1.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192222/RESIZED Bose Ad 1_o.jpg" data-mid="5748750" border="0" align="left"/> Faded Headline: "Kaaapow!" <img src="http://payload.cargocollective.com/1/2/94580/1192222/RESIZED Bose Ad 2.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192222/RESIZED Bose Ad 2_o.jpg" data-mid="5748767" border="0" align="left"/> Headline: "Boom!" Faded Headline: "Kaaapow!" http://www.lambertbarnwell.com/Bermuda-Tourism http://www.lambertbarnwell.com/following/lambertbarnwell.com/Bermuda-Tourism Thu, 21 Jul 2011 14:10:58 +0000 LAMBERT/ BARNWELL 1191848 Our objective was to continue building brand equity and drive tourism by appealing to an upper-class, east coast demographic, who until now, may have never considered Bermuda as a quick, weekend getaway. To accomplish this, it was crucial to execute a proximity message (less than 500 miles from North Carolina) in a way that would stand out in an over-saturated, island tourism market. What resulted was a visually-arresting campaign that set itself apart from competitors — showcasing Bermuda as a quick destination hop “from your world to ours, in less than 2 hours.” PRINT/ OUTDOOR <img src="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda Boston Print .jpg" width="500" height="625" width_o="500" height_o="625" src_o="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda Boston Print _o.jpg" data-mid="5746863" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda New York Print Ad.jpg" width="500" height="625" width_o="500" height_o="625" src_o="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda New York Print Ad_o.jpg" data-mid="5746881" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda Washington Print Ad.jpg" width="500" height="625" width_o="500" height_o="625" src_o="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda Washington Print Ad_o.jpg" data-mid="5746947" border="0" align="left"/> TV: "Routine" GUERRILLA Airplane Window Visor "Closer than you think." <img src="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda Airplane Visor Concept.jpg" width="500" height="386" width_o="500" height_o="386" src_o="http://payload.cargocollective.com/1/2/94580/1191848/Bermuda Airplane Visor Concept_o.jpg" data-mid="5747139" border="0" align="left"/> Grand Central Display "Your world to our world. Less than 2 hours away." <img src="http://payload.cargocollective.com/1/2/94580/1191848/Hourglass Installation Grand Central.jpg" width="500" height="333" width_o="500" height_o="333" src_o="http://payload.cargocollective.com/1/2/94580/1191848/Hourglass Installation Grand Central_o.jpg" data-mid="5747144" border="0" align="left"/> Our objective was to continue building brand equity and drive tourism by appealing to an upper-class, east coast demographic, who until now, may have never... http://www.lambertbarnwell.com/Cingular-AT-T-Wireless http://www.lambertbarnwell.com/following/lambertbarnwell.com/Cingular-AT-T-Wireless Thu, 21 Jul 2011 14:10:57 +0000 LAMBERT/ BARNWELL 1192114 The following are miscellaneous samples of work produced during our tenure on Cingular / AT&T Wireless: Times Square Billboard <img src="http://payload.cargocollective.com/1/2/94580/1192114/RESIZED Cingular Billboard.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload.cargocollective.com/1/2/94580/1192114/RESIZED Cingular Billboard_o.jpg" data-mid="5748341" border="0" align="left"/> Outdoor Poster "Cingular and AT&T are coming together." <img src="http://payload.cargocollective.com/1/2/94580/1192114/RESIZED AT-T Merger Ad.jpg" width="500" height="773" width_o="500" height_o="773" src_o="http://payload.cargocollective.com/1/2/94580/1192114/RESIZED AT-T Merger Ad_o.jpg" data-mid="5748377" border="0" align="left"/> TV: Cingular/ AT&T "Dinner" TV: Cingular/ AT&T "Retro" The following are miscellaneous samples of work produced during our tenure on Cingular / AT&T Wireless: Times Square Billboard Outdoor Poster "Cingular and... http://www.lambertbarnwell.com/Orlando-Magic http://www.lambertbarnwell.com/following/lambertbarnwell.com/Orlando-Magic Thu, 21 Jul 2011 14:10:56 +0000 LAMBERT/ BARNWELL 1192688 Our mission was two-fold: Extend an invitation to the diverse cultural and ethnic groups within the Orlando community and unite the Orlando Magic team and Amway Center efforts behind a "single" strategic message: "Be Magic + Be Legendary at the new Amway Center." This 360 campaign strove to capture the spirit of Orlando fans by tapping into the passion that drives them. Reminding us all that no matter our ethnicity, culture, or heritage, some things are innate — the need to be where the action is. PRINT "Get in the game and feel the magic at the new Amway Center." <img src="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-jersey-Comp.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-jersey-Comp_o.jpg" data-mid="5759486" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192688/Orlando-sneaker-Comp Spanish_500.jpg" width="500" height="647" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/2/94580/1192688/Orlando-sneaker-Comp Spanish_o.jpg" data-mid="5759508" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-aa-Comp.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-aa-Comp_o.jpg" data-mid="5759655" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-latino-Comp Spanish.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-latino-Comp Spanish_o.jpg" data-mid="5759713" border="0" align="left"/> GUERRILLA <img src="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Parking lot_jay.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Parking lot_jay_o.jpg" data-mid="5760092" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-busstop-Comp.jpg" width="500" height="344" width_o="500" height_o="344" src_o="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-busstop-Comp_o.jpg" data-mid="5760149" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-stall-Comp.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-stall-Comp_o.jpg" data-mid="5760196" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-backboard-Comp.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192688/RESIZED Orlando-backboard-Comp_o.jpg" data-mid="5760362" border="0" align="left"/> DIGITAL FanMagic.net and its correlating Magic Touch Smart Phone App would work in tandem to establish an immersive, interactive fan experience within the Orlando Magic community; constructing an omnipresence that would help put fans into seats. <img src="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_homepage_500.jpg" width="500" height="320" width_o="1224" height_o="784" src_o="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_homepage_o.jpg" data-mid="5761362" border="0" align="left"/> Because no fan site is complete without the ability to talk smack, fanmagic.net would feature an animated “Stuff The Magic Dragon” mascot who would hold up signage that the individual creates; allowing the sender to email trash talking messages to friends or post to social networking sites. <img src="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_trashtalking_500.jpg" width="500" height="320" width_o="1224" height_o="784" src_o="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_trashtalking_o.jpg" data-mid="5761864" border="0" align="left"/> In addition to uploading photos and creating individual Fan Card Profiles that can be printed, emailed to friends, and linked to social networks, the information from these profiles could be used by the Orlando Magic Organization to further create marketing platforms geared toward vendors. By creating profiles, fans would also benefit by becoming members and capitalizing on a Magic Points Rewards Program. <img src="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_createcard_500.jpg" width="500" height="320" width_o="1224" height_o="784" src_o="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_createcard_o.jpg" data-mid="5761441" border="0" align="left"/> Amway Center/ Magic Rewards Program Points would be used for food concessions, retail merchandise at the Amway Center, and tickets to Amway Center concerts and events. Top Magic Points Earners would be rewarded by attending Orlando Magic practice sessions and player meet-and-greets. <img src="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_mypointsopen_500.jpg" width="500" height="320" width_o="1224" height_o="784" src_o="http://payload.cargocollective.com/1/2/94580/1192688/fanmagicnet_mypointsopen_o.jpg" data-mid="5761520" border="0" align="left"/> MAGIC TOUCH MOBILE APP (Works in tandem with website) The "Magic Touch" mobile application would contain multiple functions: ticket gifting, friend connect, "Magic Points" management, Ticket Push Notification, game schedules, concession kiosk purchasing, ticket scan, and connect to facebook, myspace, digg, Tumblr and twitter. <img src="http://payload.cargocollective.com/1/2/94580/1192688/Orlando Mobile App copy.jpg" width="500" height="272" width_o="500" height_o="272" src_o="http://payload.cargocollective.com/1/2/94580/1192688/Orlando Mobile App copy_o.jpg" data-mid="5763948" border="0" align="left"/> Our mission was two-fold: Extend an invitation to the diverse cultural and ethnic groups within the Orlando community and unite the Orlando Magic team and Amway... http://www.lambertbarnwell.com/MARS-Inc http://www.lambertbarnwell.com/following/lambertbarnwell.com/MARS-Inc Thu, 21 Jul 2011 14:10:55 +0000 LAMBERT/ BARNWELL 1192035 MARS Inc. sought to expand their M&Ms candies line to include a "mega size" product. Geared towards young adults, we were tasked with launching Mega M&Ms as a separate entity and without the use of their famous CGI characters. Small problem though — how does one go about advertising a spin-off product called "MEGA," when said product is only 3 mm larger than the iconic original? MEGA M&Ms PRINT <img src="http://payload.cargocollective.com/1/2/94580/1192035/RESIZED Mega Print 1.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192035/RESIZED Mega Print 1_o.jpg" data-mid="5747723" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94580/1192035/RESIZED Mega Print 2.jpg" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/94580/1192035/RESIZED Mega Print 2_o.jpg" data-mid="5747731" border="0" align="left"/> MEGA M&Ms TV "CUBICLE" "SHARING" "BOSS" SNICKERS CRUNCHER TV "SUV" MARS Inc. sought to expand their M&Ms candies line to include a "mega size" product. Geared towards young adults, we were tasked with launching Mega M&Ms as a...